For search engine optimization, the goal of link building is to increase the quantity of high quality inbound links to a webpage in order to increase ranking (view more here)
Link building is a powerful way to increase traffic to your website and it’s also one of the best and most important methods of increasing website rankings.
Before we dive into the topic of link building, let’s first see a short overview of the types of link building and how they work.
Types of Link Building
Link Building Tactics
In order to be a strong link builder you’ll have to consider a lot of different types of link building. Here are some popular techniques and tools that will be considered. Links to external web sites – This one is the obvious one, but it’s important to note that if your link is to a URL that you control then you’ll need to ask yourself whether you want to have your site listed in a search engine’s directory or to direct people to the exact page that the link is pointing to. If you’re considering linking to a page in a directory, make sure it’s relevant. You can also opt to link to a page within your domain by using a link shortener, as explained here.
Here are a couple more guidelines to take into account when deciding how to structure your website links.
Include a Backlink Checker
While most websites are not built by people who understand backlink building, if you have the opportunity to link to your site, you should make sure you’re linking to something relevant. This will ensure you’re creating a positive, useful link.
There are two important steps to building a backlink. The first is to set up a link profile for your website. For more info on how to set up a link profile, check out the backlink profile guide. Once you’ve created a link profile for your website, the next step is to set up links that lead to it. These links will also help your website link back to other websites. In general, the more relevant your links are to your site, the more valuable they will be.
